Audience Awareness

What is audience awareness? I feel that audience awareness is how well someone is able to project themselves and their knowledge onto different audiences with them being able to understand what is being talked about. When looking for information on audience awareness I came across a portion of a book called "Writing to Be Read: Young Writers' Ability to Demonstrate Audience Awareness When Evaluated by Their Readers" by Laura A. Frank. This study researches how well 30 fifth grade students' audience awareness actually is. They have to "compose and revise an original text for two audiences--a good third-grade reader and an experienced adult reader." After this study was conducted the results showed that the students were able to connect better with the third grade audience. Although they were able to express their work to both audiences the results were more directed to the third grade students. This is interesting to me because I am able to see how students process information and then reiterate the same content. Studies like these are important because they are able to asses how well students are aware of their audience, hence audience awareness.